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    Author: Michael Mohr

    Data Management Provides Strategic Foundation for Business Development

    Data Management Provides Strategic Foundation for Business Development

    September 19, 2019

    SOEE what’s new... Business development is essential to revenue growth. One area often overlooked is the importance of data management and the impact on marketing strategy and sales performance.  Data…

    Big M
    by Michael Mohr
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    Improve Sales Performance - Design and Develop Effective Opportunity Pipeline Management

    Improve Sales Performance - Design and Develop Effective Opportunity Pipeline Management

    July 17, 2019

    SOEE what's new... The design and development of opportunity pipeline management is arguably one of the most important ingredients to performance success. Opportunity pipeline analytics must balance efficient process design…

    Big M
    by Michael Mohr
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    Midwest Digital Marketing Conference (#MDMC) Provides Valuable Insights

    Midwest Digital Marketing Conference (#MDMC) Provides Valuable Insights

    June 10, 2019

    SOEE what's new... The Midwest Digital Marketing Conference (#MDMC) is the largest digital marketing conference in the Midwest.  Rated a Top Marketing Conference to attend by Forbes, the event exceeded expectations! The…

    Big M
    by Michael Mohr
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    Sales Effectiveness - Develop Strategic Insights, Performance Analytics, Segmentation Metrics

    Sales Effectiveness - Develop Strategic Insights, Performance Analytics, Segmentation Metrics

    May 11, 2019

    SOEE what’s new... Sales Effectiveness is one of the most significant areas of expertise for an organization to mature. Many definitions, opinions, and challenges influence what appears to be a…

    Big M
    by Michael Mohr
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    Sales Enablement - Accelerate Business Development with Enterprise Alignment

    Sales Enablement - Accelerate Business Development with Enterprise Alignment

    April 17, 2019

    SOEE what's new... Business development is one of the most challenging areas that leaders face in today’s economy.  With information available in seconds, sales strategy, execution planning, and tactical operations must…

    Big M
    by Michael Mohr
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    Sales Operations - Build a Foundation to Exceed Growth Targets

    Sales Operations - Build a Foundation to Exceed Growth Targets

    March 30, 2019

    SOEE what’s new... Leaders continue to navigate Sales Operations, Sales Enablement, Sales Effectiveness (SOEE) to drive improved performance. Defining an effective SOEE model can be challenging. The outline below will…

    Big M
    by Michael Mohr
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    ABOUT US

    MOHR Advantage specializes in performance modeling by focusing on the connections between Sales Operations, Sales Enablement, Sales Effectiveness (SOEE). Leveraging three decades of cross functional experience developed through private – public – S&P 500 Corporations, we combine strategy, tactical planning, and technology to accelerate profitable revenue growth. 

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