SOEE what’s new...
High performance marketing teams create enterprise alignment and leverage technology, data, process, and performance analytics to deliver results.
SOEE what’s the solution...
Marketing has a very important, complicated, and critical function within every organization. Marketing must provide a clear and unique strategy to disrupt competition and generate revenue through brand awareness and brand recognition. Balancing marketplace visibility with immediate ROI can be challenging to the most experienced marketing professional.
Marketing Performance Foundation:
Enterprise Alignment - successful marketing teams align their vision and strategy with key internal stakeholders. These teams expand beyond Sales, and include; Customer Success, Client Relations, Product Management, Technology, Data Analytics, Finance, Operations, and Compensation.
Enabling Technology - aligning the Martech stack is critical to successful prospect and client engagement. Marketing analytics and strategy can be further enhanced through Customer Relationship Management (CRM) integrations to provide additional market insights.
Data Management and Process - defining data capture through operational process design further improves performance. Data attributes should be organized to provide segmentation and market views into customers, prospects, opportunities, lead sources, lead scoring, and campaigns.
Performance Analytics - provides success measurements to modify and improve marketing strategy and tactical operations. Examples include; pipeline velocity by stage, win ratios, days to close, average deal size, cost per lead, MQL, SQL, cross-sell, upsell success.