SOEE what’s new... Defining and managing Account Ownership is the first step to identifying who “owns” the client, partner, or prospect relationship. Once account ownership is established, the next step…
Category: Leadership
Who Owns the Account?
SOEE what’s new... As relationships expand and become more complex, aligning Account Ownership can be challenging. The complexities of account ownership become more involved as employers identify the many relationships that…
Digital Marketing Technology Meets CRM for Advanced Analytics
SOEE what’s new... MOHR Advantage and Inbound Ignited provided a breakout session at the 2021 Midwest Digital Marketing Conference (#MDMC). Their topic focused on digital marketing and integration strategies with Customer Relationship…
Sales and Internal Operations – Setting the Stage for Client Success
SOEE what’s new... The alignment and communication between the sales organization and internal operations is critical to customer success. Contacts, relationships, and trust have been forged throughout the sales cycle…
Marketing Performance Delivers Sales and Revenue Growth
SOEE what’s new... Many leaders are facing increased pressure to expand and manage revenue growth while improving marketing and sales performance. Cancellations of tradeshows, in-person events, and on-site meetings have…
Accelerate Performance through Focus, Discipline, and Execution
SOEE what’s new... The term performance can take on many definitions as organizations position for profitable revenue growth. In the context of this article, performance is segmented into the following…